About Us – Meet Your SEO Experts at Pearl Lemon SEO Canada!

Hey! We’re Pearl Lemon SEO Canada, your friendly neighbourhood SEO team dedicated to helping Canadian businesses dominate search results. Whether you’re here to learn more about who we are, where we came from, or why we’re so passionate about SEO, you’re in the right place. Grab a cup of coffee (or tea—no judgement here) and let’s chat!

Our Mission
We help companies grow by building strong, search-friendly websites that generate more traffic and stronger conversions. Our aim is simple: make SEO clear, manageable, and effective for businesses of all sizes.

Our Story: From One Big Idea to a Global SEO Powerhouse
It all started with one guy and a BIG idea. Meet Deepak Shukla, our fearless leader and founder of Pearl Lemon. Deepak’s journey into the world of SEO wasn’t the usual one. Before diving into SEO, he wore many hats—everything from being a rapper (yes, really!) to a marathon runner to a TEDx speaker. But there was one thing he was always passionate about: helping businesses grow.
Pearl Lemon started as a small UK-based SEO agency, but it didn’t take long for our reputation to grow. With a team of driven, SEO-obsessed experts, we helped businesses across industries scale their digital presence. From there, we expanded to serve businesses worldwide—Canada, you’re one of our favourites!
Why Canada? Because we saw an opportunity to bring our proven SEO expertise to Canadian businesses. Enter Pearl Lemon SEO Canada—a dedicated branch of our global team, designed to cater specifically to the needs of Canadian companies. Local SEO, national SEO, bilingual content—whatever your SEO needs, we’ve got you covered!
The Pearl Lemon Team: SEO Nerds Who Love What They Do
Our team is a global group of SEO professionals, developers, content specialists, and outreach managers. We are remote-first and work across time zones to provide fast turnaround, efficient communication, and detailed reporting.
What brings us together is a shared focus: helping clients move forward. Every team member understands how to spot ranking opportunities, fix on-site issues, and develop strategies that reflect your business goals.
Meet Ali Ubaid, he’s our head of SEO here at Pearl Lemon.
Ali Ubaid has been doing SEO since 2007 and has managed hundreds of successful SEO campaigns.
If you’re looking to climb up the search engine results pages rapidly and generate more organic traffic – Ali will make that happen!
Ali Ubaid – Head of SEO

Ismail Abubakar is an SEO expert with 7+ years of experience driving lead-generating campaigns. He combines technical SEO and data-driven strategies to boost traffic and convert visitors into qualified leads.
With proven success, Ismail has delivered over 8.4M impressions and increased traffic by 200% for multiple clients, consistently improving rankings and performance.
Focused on results, Ismail specializes in SEO audits, link building, and conversion optimization, ensuring clear communication and tailored strategies for every client.
Ismail – Head of External SEO


Why We’re Passionate About SEO (And Why It Works)
SEO is more than just a buzzword getting you to the top of Google—it’s about making sure your business thrives online. At Pearl Lemon SEO Canada, we take pride in helping Canadian businesses like yours grow, whether you’re a local shop looking to attract more foot traffic or a national brand expanding your reach.
What sets us apart? Well, aside from being obsessed with SEO, we:
- Listen: We take time to understand your business, goals, and what success looks like for you.
- Innovate: The SEO world is always changing, and we’re always on top of the latest trends, tools, and algorithm updates.
- Deliver Results: We measure success by the results we get for you—whether it’s more traffic, higher rankings, or more conversions.

What We Do (And How We Do It)
Here at Pearl Lemon SEO Canada, we’re all about one thing: helping you succeed online. Our services are tailored to meet the unique needs of Canadian businesses, and we’re proud to offer a full suite of SEO services, including:
- Local SEO: Get your business noticed in local searches.
- On-Page SEO: Optimise your site’s content, structure, and usability.
- Off-Page SEO: Build high-quality backlinks that boost your site’s authority.
- Technical SEO: Make sure your site runs smoothly and ranks well.
- Content Creation: Create SEO-optimised content that ranks and converts.
- SEO Audits & Reporting: Detailed audits and reports to keep your SEO strategy on track.
Whatever your SEO needs, our team is ready to craft a custom strategy that works for you.

Who We Work With
- Canadian businesses looking to improve search rankings locally and nationally
- E-commerce companies that need to grow sales from search engines
- Professional services firms wanting to bring in new leads
- SaaS brands aiming to grow organic traffic
- Content-heavy websites in need of structure and technical support
Whether your website is brand new or has been live for years, we can help you move forward with practical steps that focus on progress and clarity.
What Our Clients Say
Head of Growth at AJ&Smart GmbH
Laura Faint,
“We’ve been working with Pearl Lemon for several months and have seen our traffic triple. They move fast, respond quickly, and always come prepared with a plan. We’ve gained 24.4 points across our tracked keywords, and several are now ranking on page 1.”
Ecommerce Business Owner
Ruben M.,
“Professional, responsive, and very knowledgeable. We’ve worked with other SEO agencies before, but Pearl Lemon has been the most organized and transparent team we’ve partnered with.”
Success Stories
🎥 Watch Our Case Studies
Our team believes actions speak louder than buzzwords. See how we’ve delivered tangible results for clients across Canada and beyond.
Why Clients Choose Pearl Lemon SEO Canada
Because we combine global SEO expertise with local Canadian insight to deliver measurable, lasting growth.

We Get Results That Matter
Clients come to us for rankings, but stay for the growth. Our average client sees a 60%+ traffic increase in the first six months. Whether it's a local restaurant or a national ecommerce store, we build growth engines through targeted SEO.

Transparent, No-Fluff Reporting
SEO doesn't have to feel like a black box. We provide visual, easy-to-understand reports and video summaries so you're never left in the dark. Our clients love our proactive communication style and quick response times.

We Don't Just Do SEO. We Build Digital Ecosystems.
From PR campaigns to lead generation funnels, our services are interconnected. We're backed by the Pearl Lemon Group—home to PR experts, web developers, PPC specialists, and sales closers. This means your SEO isn't siloed; it's integrated into a broader growth strategy.

Relentless Testing + Agile Execution
Google moves fast. We move faster. Our strategies are always evolving, powered by weekly experiments and data-driven iterations. If something doesn't work, we pivot. If it does, we scale.

Founder-Led, Team Driven
Our founder Deepak Shukla is a TEDx speaker, ex-Deloitte consultant, and serial entrepreneur. He leads by example—building systems, testing new ideas, and coaching our team. That energy trickles down into every campaign.

We're Local + Global
Yes, we're proudly Canadian—but our team spans three continents, giving you round-the-clock service, global experience, and multicultural marketing insights. Whether you're targeting Mississauga or Melbourne, we've got you covered.

We Care About Your Business Like It's Our Own
Many agencies talk partnership. We live it. Clients regularly say we feel like an in-house team. That's because we ask the hard questions, obsess over your goals, and celebrate your wins like they're ours.
Let’s Grow Together!
At Pearl Lemon SEO Canada, we’re more than just a team of SEO experts—we’re your partners in digital growth. We love working with passionate businesses and seeing them thrive online. If you’re ready to take your website to the next level, we’re ready to help you get there.
Got questions? Want to learn more about what we can do for you? Drop us a line today, and let’s chat about how we can help your business grow.
Frequently Asked Questions
Get answers to common questions about our SEO services and process.