Skyrocket Your Sales With Pearl Lemon ECommerce SEO Services

So, you have a stunning eCommerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand.

Now you just have to attract shoppers to your store. It does not matter if the store is a standalone website or a storefront on a third-party marketplace such as Amazon, Etsy or eBay. If consumers can’t find you, they have no way of knowing how cool your site looks, how great your products are or how valuable your offers. Organic eCommerce SEO offers businesses of all sizes a reliable, proven way to drive traffic to your store so you can show them what you’ve got.

89 per cent of consumers are using search engines to inform their purchase decisions. Effective SEO will drive some of them – the ones interested in the kinds of products you sell – to your store. From there, the sales pitch is up to you.

Yes, as it is a very important part of the overall process. We will help you ensure that every step your customers take on their journey ‘through’ your inventory leads them to the right places, offers the information they are looking for and guides them to the destination you want them to head ultimately; the checkout.

It is, but often it needs to be conducted in a different way to a standard SEO keyword research project. Amazon, for instance, has its own search engine called A3. Therefore an Amazon seller will need to look at how searches work there and in popular off Amazon search engines like Google and Bing. This calls for an additional set of skills that not all SEOs have.

When a potential customer lands on your site and is browsing through your products, they will often have questions. For example, if you are a clothing brand, they may want to know the fit of a specific shirt. The picture alone will not tell them that. 

Without a detailed product description that offers them the information they need, it’s probable they will click away to another site, losing you a sale and handing it to your competitor. 

Product descriptions are also important for SEO. But they need to be written carefully, and according to the style of the platform, you sell on. You need to include keywords without keyword stuffing and offer the information people are looking for in a clear, concise way. 

It’s tempting to use product descriptions from the manufacturer, and they usually have no issue with you doing so. Search engines, and consumers, will though. Google won’t credit you for the content as it is not original, and consumers are likely to be turned off as this kind of copy is usually very dry and boring. 

An e-commerce SEO campaign ensures that unique product descriptions are created to avoid duplicate content on all product and category pages. It is extra work and perhaps even an extra expense for e-commerce site owners but is the only way a product’s page or listing will have a chance of ranking well in SERPs.

Absolutely, and it should be updated often with new, engaging content. Blogging is not only a good way to offer search engines more relevant, keyword-optimized content to crawl but also as a way to engage customers as well.

Savvy shoppers seldom purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly reviews to make the all-important decision: should I pull out my wallet and take the plunge?

The immediate benefit of reviews is that they can make your future customers feel more confident purchasing from you. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.

Reviews can help increase a store’s online presence, too. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords. And in the case of Amazon, eBay and Walmart, all of which have their own search algorithms that differ from Google’s, reviews are a part of the overall SERPs evaluation.

Reviews help offsite too. If customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.

Did you know that Google’s image search, in itself, is one of the world’s most commonly searched resources when consumers are looking for products to buy? But Google bots can’t ‘see’ images in the way that we can. They have to be told what the image is via alt text. So image tags must be optimized so that yours show up in search. 

Image optimization is important for user experience as well. Images that are poorly optimized will load slowly and display poorly on mobile, two things that your customers definitely do not want.

By now, most website owners are aware that Google prefers websites that load fast and then continue to be fast to navigate as a user clicks through them. This is especially true for eCommerce websites.

But it matters even more for users. They want a fast, easy shopping experience. They don’t have the time or patience to wait around for product pages to load.

We are aware that some of our competitors will not work with certain retailers—adult sites and CBD, for example. We don’t think like that. As long as products are being sold legally, we know that eCommerce SEO will help stores in these and similar niches even if it is a little harder. And we’re here to help.

We’ve seen those too. A lot. These packages are normally cookie-cutter packages that do little to nothing to help your search engines’ website. We’ve even seen these packages hinder eCommerce SEO in the past, for some of them actually build shady backlinks or insert scripts or widgets into your website that Google and other search engines will then punish you for.

SEO ready and SEO optimized are two very different things, especially in the world of eCommerce SEO.

‘SEO ready’ means the website has all the required elements ready to set up for Google, Bing etc. It doesn’t take into account that keyword research won’t have been done, the backlinks won’t be in place, and neither will the content.

You can buy a car in kit form, but if you don’t know how to put it together, it won’t be ready to go. The same is true of an eCommerce website, you can have everything you need to set it up, but SEO will require expertise to get right.

We can. In general, international SEO is a particular area of expertise of ours as our team is a global one. This expertise extends to eCommerce SEO, and we can help you formulate SEO strategies to help your products reach people on a global level and a national one.

We assume you were on a certain website that involves fivers. And the answer is no. High-quality backlinks – the kind eCommerce stores need – take time and patience to build. No one can offer real backlinks at that price. You would be paying for bot-placed links, and all they can do is damage your website’s reputation, sometimes even beyond repair.

Sure. Our initial conversations with clients are no-pressure, no hard sell conversations about how we can help you. Contact us today, and you can speak with Deepak, our CEO, and he’ll answer any questions you have as fully and honestly as he can.